INTERVIEW WITH PABLO MORALES – SUSTAINABLE INNOVATIONS

“Managing and leading the communication and dissemination of a project like BEAMING requires constant updating, planning, organization, and a transversal understanding of the entire project”

Pablo Morales explains the role of Sustainable Innovations in the BEAMING project and the main strengths of the consortium.

Q: What are the main challenges you face when managing communication and dissemination activities in such a large consortium?

A: In research and development projects, the main difficulty lies in the technical complexity of the concepts, which makes it challenging to reach a broad audience. Another common challenge is when partners are not fully committed to communicating the project’s progress. This is not the case with BEAMING since it is one of the most collaborative projects I have ever worked on. I receive a great amount of information about workshops, events, and activities, and if you are not well organised, managing all this project information can be demanding. Managing and leading the communication and dissemination of a project like BEAMING requires constant updating, planning, organization, and a transversal understanding of the entire project.

Q: What are some good strategies to effectively carry out communication and dissemination activities?

A: At Sustainable Innovations, we like to structure the strategy in several key phases:

Phase I: Awareness. During the first part of the project (M1–M18), the focus is on raising awareness about BEAMING, its objectives, and expected impacts. This involves creating the project’s visual identity, launching and promoting the website, and distributing communication materials like brochures. It is also important to identify and engage relevant stakeholders and build networks with similar initiatives.

Phase II: Knowledge Transfer. From M18 to M36, we focus on sharing the first project results with stakeholders through workshops, webinars, technical papers, and the first project video.

Phase III: Replication and Exploitation. In the final stage (M36–M48), communication supports the replication and exploitation of results, ensuring their long-term impact. This phase includes the final event and the open availability of all materials and knowledge generated throughout the project.

Q: What is the best part of working in BEAMING?

Without a doubt, the people. The partners in BEAMING make it a true collaboration…everyone contributes their expertise and enthusiasm to achieve common goals. That collective spirit perfectly reflects what BEAMING stands for: the Bioeconomy Excellence Alliance for stimulating innovative and inclusive green transition. It’s inspiring to see how each partner brings value and commitment to building a more sustainable future together.